I was scrolling through my own Instagram Insights from the past year and I saw right there in the numbers (as many have) that even though my follower count is higher, and my content quality has stayed the same or even gotten better, overall, post engagement is way down.īut how could this be?! I have no question in my mind that it’s because Instagram has finally introduced a practical, easy-to-binge video feature: Reels. What’s so important about Instagram Reels? Not much, unless you’ve experienced a drop in engagement on your regular posts to about half!
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